When it comes to online advertising, we all want the same thing when it comes to promoting our site.
We want more BANG for the buck.
Today's note is about making the most of "Guaranteed Traffic".
If you don't know what is meant by "Guaranteed Traffic" here is the short version:
TrafficWave has set up agreements with a variety of sites to purchase their exit traffic.
"Exit Traffic" is what we call the action of someone LEAVING (or exiting) a web site.
They either close their browser or they leave the site to go to a different web site. When they do, a new browser window opens up.
This window is commonly referred to as a pop-up or a pop-under depending on where it comes up on the screen.
We have all seen them, I'm sure. Some of us hate them. Some of us love them. Some of us don't care. But for internet advertisers, they can be a valuable resource for gaining web site exposure.
As an advertiser, you can buy a this exit traffic for your own web site. This means that when that pop-up window comes up, it will have your web site in it.
One of the big advantages of this type of advertising over banner advertising, link exchanges, etc... is that your ad shows up as a full web page instead of a small single line of text or a small banner graphic.
So... how do you put all of that to best use for you?
The key is to make sure you are promoting a page that does a few things:
1) Loads very quickly.
2) Has an attention grabbing headline or offer 3) Has a form for visitors to fill out so you can follow up with them.
Notice I didn't mention sales?
When you are using visitor generating systems like these, the key is to capture their information so you can follow up with more information and make the sale.
One of the biggest mistakes I see people make with these systems is that they actually send these visitors directly to an order page!
You have to remember that these visitors are not looking for your offer. They didn't find you on a search engine. They were "dropped off" on your virtual door step and you need to capture their attention and
their information as quickly as you can.
As an example, I use a very simple (yet very effective) form that most of you reading this message may remember. It's how you got on this list to begin with. The URL is:
This page loads quickly.
This page has an attention grabbing headline/offer. This page has a form for visitors to request more information.
Once you have those elements in place, there is a step that you
absolutely must not overlook if you want to succeed.
This is a CRITICAL point I am about to make and I want you to be absolutely sure you do not take it lightly:
THE KEY TO SUCCESSFUL ADVERTISING IS IN TESTING... TESTING... AND
TESTING SOME MORE.
I know... you've read that phrase from me several times. And you are going to read it many more times as we are all doing business together. The reason is simple. If you get this one concept down
you win. If you do NOT get this one concept down you might get lucky every once in a while... but NOBODY (including me) is good enough to let luck control how I spend my advertising money.
When you are popping up a page on someone's browser, your headline has to be STRONG! Your offer has to be CLEAR and the BENEFIT of what you are offering has to JUMP OFF THE PAGE at the reader.
If these things aren't happening, the reader simply mutters under their breath, closes the window, and moves on to another site.
THE KEY TO SUCCESSFUL ATTENTION GETTING OFFERS IS IN THE HEADLINE!
The Headline is the first thing the readers are going to see. When you read a paper (or an online news site) your eye quickly scans the headlines to see what is of interest. If you don't see something pretty quick, you move on.
Advertising works the same way. When your ad pops up on someone's browser, they are going to give it a quick look (they have no choice... it's right in front of them) and if they don't see something that is of interest to them INSTANTLY they are going to leave.
This is why you must TEST DIFFERENT HEADLINES until you find the one(s) that work for your offer.
If you are a member of TrafficWave, you can test different headlines by simply logging in to your back office and going to your Autoresponder.
When you change your report title, you are changing the headline on your report.html page. Simple!
So... how do you get guaranteed visitors to your web site?
Select a guaranteed traffic package of your choice by going straight to
My suggestion is to get the largest package you can afford for your business.
Why?
1. Business advertising is a tax deductible expense (consult your
tax advisor).
2. More visitors give you more room to test different headlines.
Personally, I run a few thousand visitors through with the first headline. If the results are good I leave it alone. If the results are not good, I change the headline and run a few thousand more.
I keep repeating that process until things are working the way I want them to.
And by "working the way I want them to" I mean people are requesting more information and subscribing to my Autoresponder!
I focus on generating leads, following up, and then closing the sale on the back end. It's MUCH easier to give away free info and collect their information for followup in the process than it is to try and sell them something with one single shot.
Ready to try it out for yourself?
1. Set up your Autoresponder at http://www.trafficwave.net/
2. OR if you have your own domain name, site, etc... set that up.
You can even add a convenient form to your own web site that will subscribe visitors to your autoresponder.
3. Go to our Guaranteed Traffic site at
http://www.trafficwave.net/ and select your traffic package.
4. Test... Test.. and TEST SOME MORE!
Yours in success,
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